Shannon BakerNW Florida Beaches

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30A · Planned community · Santa Rosa Beach, Florida 32459

WaterColor

A 499-acre community by The St. Joe Company, between Grayton Beach and Seaside on the shore of Western Lake.

Western Lake, a blue coastal dune lake ringed by pines

Western Lake, the coastal dune lake WaterColor is built around. Photo: The Bushranger, CC BY-SA 4.0

Living in WaterColor

WaterColor is a master-planned community developed by The St. Joe Company on 499 acres between Grayton Beach and Seaside. Cooper, Robertson & Partners planned the town, which is laid out in 27 neighborhoods, and St. Joe began the final phase of homesite development in 2020.

Cerulean Park anchors the Town Center. On Western Lake, the BoatHouse rents boats, paddleboards, canoes and kayaks. Camp WaterColor has pools, a waterslide, a splash pad and a lazy river, and the WaterColor Tennis Center has lighted courts. The Gulf-front Beach Club and the WaterColor Inn sit on the beach.

Homes in WaterColor

Homes draw on Southern and classic Florida architecture, and the community has a mix of full-time and part-time owners.

Market snapshot

$2,900,000Median sale price−6% vs. a year ago
$1,106Avg. price per sq ft
$3,222,500Median single-family price
$1,749,000Median condo price
30Homes for sale
4 monthsSupplySeller's market
Median sale price along 30A
WaterColor$2.90M
Seaside$2.62M

Source: Homes.com neighborhood data, as of October 18, 2026. Homes.com sets its own neighborhood boundaries. Ask Shannon for a current market report from the MLS.

Eat, shop and gather

Fish Out of Water is at the WaterColor Inn, and the resort's restaurants also include Gather Kitchen + Bar, WaterColor Grill, Costa Chica, Beach Cow and The Canteen. Beach Happy Cafe is in WaterColor, and WaterColor Crossings has a Publix, Pizza by the Sea and The Perfect Pig. WaterColor hosts the Harvest Wine & Food Festival in October and Mountainfilm on Tour in November, and it is headquarters for the 30A Songwriters Festival each January.

For every restaurant and shop from Destin to Inlet Beach, plus the area's events, see Shannon's Coastal Living guide.

Schools and health care

Public schools serving South Walton include Dune Lakes Elementary, Van R. Butler Elementary, Emerald Coast Middle and South Walton High, and all four earned an A from the Florida Department of Education in 2026. Walton County was graded A for the ninth year in a row, tied for second among Florida's 67 school districts. Seaside School, the public charter made up of Seaside Neighborhood School and Seacoast Collegiate High School, serves grades 5 through 12 and also earned an A. School assignments depend on the address. Ascension Sacred Heart Emerald Coast, on U.S. 98 in Miramar Beach, is the area's hospital, with a 24-hour emergency room that includes pediatric emergency care.

Questions about WaterColor

Who developed WaterColor?

The St. Joe Company developed WaterColor, and Cooper, Robertson & Partners planned it. St. Joe began the final phase of homesite development in 2020.

How big is WaterColor?

WaterColor covers 499 acres between Grayton Beach and Seaside on Scenic Highway 30A, organized into 27 neighborhoods.

What amenities does WaterColor have?

A Gulf-front Beach Club, the BoatHouse on Western Lake, Camp WaterColor's pools and lazy river, the WaterColor Tennis Center, Cerulean Park and the WaterColor Inn.

What is the median home sale price in WaterColor?

The median sale price was $2,900,000, down 6% from a year earlier, according to Homes.com on October 18, 2026. The average price per square foot was $1,106, and 30 homes were for sale.

Who can help me buy or sell a home in WaterColor?

Shannon Baker, Broker Associate with The Agency | NW Florida Beaches, works with buyers and sellers in WaterColor. She is licensed in Florida and Alabama and has more than $100 million in sales volume over the past five years. Call or text her at (850) 420-8678 or email shannon.baker@theagencyre.com.

Beach Happy Cafe in a WaterColor Town Center building
Beach Happy Cafe in WaterColor's Town Center. Photo: The Bushranger, CC BY-SA 4.0
Scenic Highway 30A bridge over Western Lake
The 30A bridge over Western Lake. Photo: The Bushranger, CC BY-SA 4.0
Dunes and the Gulf at Grayton Beach State Park
Dunes at Grayton Beach State Park. Photo: Ebyabe, CC BY-SA 3.0

Interactive aerial map

WaterColor from above

Zoom, drag and tap the markers for neighboring communities, restaurants, parks, schools and the hospital.

Aerial imagery from Esri, Maxar and Earthstar Geographics. Click the map to zoom with your scroll wheel. Marker locations are approximate.

Scenic Highway 30A, west to east

Gulf of America to the south

Contact

Talk with Shannon about WaterColor

Call, text or email Shannon directly about buying or selling in WaterColor.

Office9300 Emerald Coast Pkwy W, Miramar Beach, FL 32550
NW Florida Beaches

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